Tourism Development Projects
Real challenges and practical solutions from our work with destinations and tourism businesses.
How do you upskill an entire tourism sector in digital marketing while accounting for varied skill levels?
Developing and delivering a comprehensive digital marketing workshop series that achieved 95% satisfaction rates among Eswatini tourism stakeholders.
How do you transform a common travel hassle into a simple digital solution?
Creating a straightforward digital tool to help travelers prepare for their trips with confidence and less stress.
How do you develop sustainable digital marketing capabilities for a destination's public and private tourism stakeholders?
Creating a comprehensive digital analysis framework and training program to help Eswatini Tourism Authority better understand and reach their target markets.
How can a new safari company create a brand identity that honors local culture while appealing to international travelers?
Developing an authentic brand identity for a tour operator in northwest Uganda that balances cultural heritage with modern tourism appeal.
How do you assess and build climate resilience in a tourism sector facing multiple environmental challenges?
Working with GGGI to develop climate adaptation strategies for Sri Lanka's tourism sector through participatory vulnerability assessments and policy recommendations.
How do you establish SEO authority for a new brand in the unexplored niche of running tourism?
Creating an SEO strategy to help a new running travel company establish authority and attract an audience of runners interested in destination training.
How do you maintain high email engagement rates while scaling from 120,000 to 294,000+ subscribers?
Creating and optimizing email campaigns for a travel partnership platform that consistently exceeded industry engagement benchmarks.
How can a local safari company compete with large tour operators in organic search results?
Transforming a word-of-mouth safari business into a digital success through strategic content development and SEO.
How do you create content that ranks #1 for competitive NYC tourism terms while maintaining authentic local perspective?
Developing highly targeted content that achieved top rankings for Loving-NewYork in the competitive NYC travel space.
Can coffee tourism create sustainable economic growth for Uganda's 1.5 million coffee-growing households?
Researching the potential of coffee tourism to drive inclusive growth in Uganda, following the country's Coffee Road Map initiative.
How do you create an effective national tourism policy that balances stakeholder needs with data-driven insights?
Working with UNDP to develop Sri Lanka's National Tourism Policy through a comprehensive, participatory process combining data analysis with stakeholder engagement.
How do you create enduring tourism development materials when political instability threatens to disrupt implementation?
Developing flexible tourism communication materials for Dawei that could remain valuable despite uncertain political conditions.
How can a solo tour guide transform word-of-mouth referrals into a top-ranked digital presence?
Taking a local Mombasa tour guide from approaching tourists at Fort Jesus to becoming the #1 ranked tour provider on TripAdvisor.