Can coffee tourism create sustainable economic growth for Uganda's 1.5 million coffee-growing households?
Researching the potential of coffee tourism to drive inclusive growth in Uganda, following the country's Coffee Road Map initiative.
Key Findings
Local Success Possible
Coffee tourism shows strong potential for doubling farmer income when thoughtfully implemented at a local level.
Integration Required
Success depends on better integration between coffee production and existing tourism routes.
Collaborative Networks
Effective coffee tourism requires strong networks between producers, enterprises, and tourism businesses.
The Challenge
Following Uganda's 2017 Coffee Road Map initiative targeting 1.5 million households, our research needed to:
- Evaluate coffee tourism's growth potential
- Assess existing tourism-coffee linkages
- Identify implementation requirements
- Understand stakeholder capabilities
- Determine economic impact potential
- Map path to inclusive growth
Our Approach
We conducted structured research following two main strands:
Results and Impact
The research revealed important insights:
Key Learnings for Tourism Organizations
Start Small
Local-scale implementation shows more promise than immediate national rollout.
Build on Existing
Leveraging existing tourist flows is crucial for early success.
Focus on Quality
High-quality coffee experiences must align with tourism service standards.