Helping Your Purposeful Business Become More Profitable
Branding, copywriting, and development for travel brands and entrepeneurs that know purpose and profit are the keys to having an impact in the world.
Trusted By Great Brands Around The World
Who We Are
Crafting Compelling Messaging for Purposeful Brands
Passport Creative is a brand positioning studio based in Paris, France.
We are dedicated to helping travel brands and tourism destinations stand out in the world, but also the small-but-mighty brands who want to have an international impact.
From travel companies and tourism destinations to ambitious entrepreneurs, we have the tools to define your brand.
Years Of Experience
Words Written
Satisfied Brands
“A story well told connects the world.“
Alex Jeffries- Founder & CEO Passport Creative
Our Services
How We Get You From Purpose To Profitability
We are not profit-first, but purpose-first. Our work helps you better connect with your ideal customers and clients so you can enjoy the results that allow you and your business to thrive.
Brand Positioning
To get to where you’re going, you need to know where you are. Through our Brand Positioning Strategies, you’ll be able to communicate exactly who you are to the right audience.
Copywriting & Content Creation
From crafting brand stories to website copy, email marketing campaigns to SEO ranking content, we combine training in conversion copywriting with content strategies to elevate your brand.
Tourism Development & Marketing
We support tourism destinations and travel businesses with in-depth research, marketing plans, and tactical support to deliver short and long-term goals.
Digital Product
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PPC Advertising
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From Purpose to Profit
How We Help Purpose-Driven Brands Scale Their Impact
Our experience ranges from helping passionate entrepreneurs tell their story on national talk shows to partnering with community-driven tour operators to spread the benefits of tourism. When you’re ready to have your message resonate, we rely on on our experience to build your success.
“I would definitely recommend Alex as it is important to work with someone who cares about your brand just as much as you do. I know we will continue to work together.“
MARTINA
TIMELESS PHOTOGRAPHY
Testimonials
What Our Client Are Saying
We’ve had the privilege of working with great brands across the world. Fortunately, some of them have also liked working with us!
CO-FOUNDER, INDIEGROW
Alex has been a great help to our startup growth. We immediately connect with the purpose of the project and when solving such an important challenge, his creativity, knowledge and professionalism have been a key piece to achieve our main objectives. We look forward to working with Alex during the entire project.
CO, THE RETREAT
In the midst of our launching a new hotel, and a new restaurant, both of which Alex supported through marketing materials and a social media strategy, he brought his video production skills and communications background to us as we launched our new enterprise, Heaven Tours. By producing videos and marketing content to support this new wing of our business.
TIMELESS PHOTOGRAPHY
In a search for a branding copywriter who can find the right words and tone for my photography website, I stumbled across Alex and instantly got drawn to his writing style. I was confident that he would have no trouble writing about my wedding photography (which proved right) based on his experience with media and storytelling. Being a storyteller myself, it was crucial that I work with someone who will dig deeper below the surface
PERSPECTIVE STUDIO
I’ve been working for multiple times with Passport Creative and am very pleased with the copy. Even without much direction they were able to come up with a great and original story. I would recommend them to anyone that is looking for a great piece of copy!
KIKOOKO AFRICA SAFARIS
“Thanks to the Passport Creative’s brand development and web writing work, our website traffic is up significantly over any point in the past, we are getting more leads and bookings, and our influence is growing. This growth allows us to do even more with our mission, which is to support the communities in Uganda where we operate. We appreciate the continued support and strategy Alex’s team provides, and we are looking forward to a long partnership.“
Our Projects
Our Latest Travel & Tourism Work
From brand stories and positioning documents to website redos and marketing strategies, you’ll see below what the Passport Creative team has been up to.
Our Blog
Latest Blog & Articles
Weekly deep dives on international brands, digital marketing strategies, and developments in the travel industry.
The Ultimate Guide to Brand Archetypes in Travel & Tourism
A guide to the 12 brand archetypes along with examples of how they apply to travel, tourism, and hospitality...
Everything Wrong With Travel Reviews In 2023
Looking up reviews of hotels, restaurants, and tour operators is as much a part of travel as taking selfies...
A Beginner’s Guide To Using ChatGPT For Digital Tourism Marketing
How to use ChatGPT and AI to help you write your digital marketing materials.
KEVIN KUCHAR,
CCE, FULL SAIL MEDIA