How do you transform a common travel hassle into a simple digital solution?
Creating a straightforward digital tool to help travelers prepare for their trips with confidence and less stress.
Key Findings
Simple Beats Complex
Users preferred straightforward, pre-built lists over complex customization options.
Context Matters
Destination and trip-type specific templates proved more valuable than generic lists.
User Experience First
Focus on reducing friction in the packing process led to higher user satisfaction.
The Challenge
Creating a packing tool that genuinely helps travelers requires balancing several key factors:
- Making the tool simple enough for quick use
- Providing enough customization to be useful
- Ensuring lists are comprehensive without being overwhelming
- Creating templates for different types of trips
- Building trust in the recommendations
Our Approach
We developed Easy Packing List with a focus on practical usability:
Results and Impact
The tool has delivered practical benefits for travelers:
Key Learnings for Tourism Organizations
Start with Pain Points
Understanding and addressing specific user frustrations creates more valuable solutions.
Template-First Approach
Providing quality templates as starting points helps users customize effectively.
Maintain Simplicity
Resisting feature bloat keeps the tool focused and more useful.