Global • May 2024

How do you transform a common travel hassle into a simple digital solution?

Creating a straightforward digital tool to help travelers prepare for their trips with confidence and less stress.

Key Findings

Simple Beats Complex

Users preferred straightforward, pre-built lists over complex customization options.

Context Matters

Destination and trip-type specific templates proved more valuable than generic lists.

User Experience First

Focus on reducing friction in the packing process led to higher user satisfaction.

The Challenge

Creating a packing tool that genuinely helps travelers requires balancing several key factors:

  • Making the tool simple enough for quick use
  • Providing enough customization to be useful
  • Ensuring lists are comprehensive without being overwhelming
  • Creating templates for different types of trips
  • Building trust in the recommendations

Our Approach

We developed Easy Packing List with a focus on practical usability:

Results and Impact

The tool has delivered practical benefits for travelers:

Key Learnings for Tourism Organizations

Start with Pain Points

Understanding and addressing specific user frustrations creates more valuable solutions.

Template-First Approach

Providing quality templates as starting points helps users customize effectively.

Maintain Simplicity

Resisting feature bloat keeps the tool focused and more useful.

Facing a Similar Challenge?

Get in touch to discuss how we can help with your tourism development project.