How do you upskill an entire tourism sector in digital marketing while accounting for varied skill levels?
Developing and delivering a comprehensive digital marketing workshop series that achieved 95% satisfaction rates among Eswatini tourism stakeholders.
Key Findings
Hands-On Learning Works
Practical exercises with immediate application led to better skill retention than theoretical training.
Skill Level Adaptation
Flexible workshop content allowed participants of different digital marketing experience levels to learn effectively.
Follow-Up Matters
Post-workshop support and resources helped ensure implementation of learned skills.
The Challenge
Following a detailed tourism value chain analysis, we needed to:
- Address varying levels of digital expertise
- Create immediately applicable training
- Accommodate diverse business types
- Ensure consistent engagement
- Enable practical implementation
- Track meaningful improvements
Our Approach
We developed a four-workshop series targeting key digital marketing areas:
Results and Impact
The training program delivered strong results:
Key Learnings for Tourism Organizations
Start with Basics
Even experienced participants benefit from reviewing fundamental concepts before advancing.
Show Real Examples
Using local tourism business examples makes concepts more relevant and applicable.
Enable Quick Wins
Focusing on immediately applicable skills builds confidence and encourages further learning.