Brand Identity & Content Marketing
Long Run Travel
Client
Long Run Travel
Service
Brand Identity, Content Marketing
Industry
Run Tourism
Date
January 2023
Building A Close-Knit Community Around Long-Distance Running
Long Run Travel aims to be the leading resource for international running experiences, from run retreats to hut-to-hut trail adventures and more. Over the last month, we went from conception to design to launch on a fully-fledged brand.
To create the Long Run Travel brand, it was important to identify a target market and a visual style that would capture travel, long-distance running, and some of the world’s most scenic locales.
Now, the brand specializes on promoting three distinct type of run travels:
- Run Adventures – Also known as run holidays or run vacations, these are trips that combine the joys of running with the thrills of exploring a new place.
- Run Camps – These are for the runners that want to use their trip to improve their skills and test themselves on new terrains.
- Run Retreats – These run trips are focused on both running and relaxation. Often set in a nicer venue, they also feature restorative elements like yoga, hiking, and plenty of quiet time in nature.
Project Overview
- Brand identity, including logo creation and name
- Content creation, resulting in #1 spot on Google for target keyword
- Active partnership development in pursuing 40+ run travel companies
