Brand Identity
Kikooko Africa Safaris
Client
Kikooko Africa Safaris
Services
Brand Identity, Content Marketing, Website Design, Marketing Strategy
Industry
Tourism Operator
Date
November 2022
Sparking A Uganda Tour Operator To New Heights Post-Pandemic
Kikooko Africa Safaris has been providing tours throughout East Africa – with a focus in Uganda, Rwanda, and Tanzania – for years. Yet since the pandemic, booking inquiries had dropped off.
Working together over the course of a month, we decided to design a more experience-forward website – with a special interest on tour names that were both succinct and imaginative.
Impact
Through a collaborative process, we rewrote all 24 currently available tours, from the titles down to the descriptions – and then had them translated into German.
Alongside their fresh new website design, they were able to secure several new bookings in the first months, and are eyeing a successful growth from here.
Overview
- Faster, modern website with easier inquiry process
- Content strategy resulting in 124% growth in clicks over previous 6 months
- Marketing efforts contribute to 25% growth of list
- Google Search impressions and clicks up significantly over previous year
“As Kikooko Africa Safaris, a tour operator based in Uganda, we had almost no momentum coming out of the pandemic. With the tireless support from Alex and Passport Creative, our fires have been sparked again and we are becoming a well-recognized travel brand in East Africa and throughout Europe.
Thanks to the team’s brand development and web writing work, our website traffic is up significantly over any point in the past, we are getting more leads and bookings, and our influence is growing. This growth allows us to do even more with our mission, which is to support the communities in Uganda where we operate. We appreciate the continued support and strategy Alex’s team provides, and we are looking forward to a long partnership.”
Warren Ankwasa, Founder, KIKOOKO AFRICA SAFARIS