Brand Identity

Kikooko Africa Safaris


Kikooko Africa Safaris


Brand Identity, Content Marketing, Website Design, Marketing Strategy


Tourism Operator


November 2022

Sparking A Uganda Tour Operator To New Heights Post-Pandemic

Kikooko Africa Safaris has been providing tours throughout East Africa – with a focus in Uganda, Rwanda, and Tanzania – for years. Yet since the pandemic, booking inquiries had dropped off.

Working together over the course of a month, we decided to design a more experience-forward website – with a special interest on tour names that were both succinct and imaginative. 


Through a collaborative process, we rewrote all 24 currently available tours, from the titles down to the descriptions – and then had them translated into German.

Alongside their fresh new website design, they were able to secure several new bookings in the first months, and are eyeing a successful growth from here.


“As Kikooko Africa Safaris, a tour operator based in Uganda, we had almost no momentum coming out of the pandemic. With the tireless support from Alex and Passport Creative, our fires have been sparked again and we are becoming a well-recognized travel brand in East Africa and throughout Europe. 
Thanks to the team’s brand development and web writing work, our website traffic is up significantly over any point in the past, we are getting more leads and bookings, and our influence is growing. This growth allows us to do even more with our mission, which is to support the communities in Uganda where we operate. We appreciate the continued support and strategy Alex’s team provides, and we are looking forward to a long partnership.”

Warren Ankwasa, Founder, KIKOOKO AFRICA SAFARIS