Dawei Action Plan

As part of our deliverables to the ITC as a result of wrapping up the project in Dawei, we worked to create an Action Plan for Dawei. This 47-page document contains an introduction of the potential for cultural, natural, and historic tourist attractions in Dawei, its current tourism situation, its attractiveness as a destination, and the opportunities and constraints present, including a comprehensive SWOT analysis.

One of my first tasks was to take the already completed strategic objectives and workshop proposals that had been developed from the year prior and expand each area with its own issue/rationale and comments and method section to first explain the context for the proposals, then suggest a priority and a logic for their implementation. 

Dawei Communications Materials Creation

The first task in this aim was to identify which of the over 40 activities developed at this workshop could be addressed. Some, like establishing a yearly investment forum, were beyond the scope of what we could do remotely and without connection to stakeholders. Others, like creating a learning center on good tourism practices, were ones we could begin to address. I began this process by grouping the workshop activities with potential first under 3 chapter headings (“Communication & Promotion,” “Behavior Changes & Practices,” and “Governance, Sustainability, and Information”).

In the ensuing organization of activities under each theme, I began to develop potential materials that could begin to address more than one of these activities at a time. In addition to three animated videos, we created a guide for tourism stakeholders on digital marketing. This includes sections on creating content, developing strategies, and executing those strategies.