Launching A Tour Company In Kigali
Using What You Have To Create Something New
In 2018, I had the opportunity to spend 3 months working at a hotel and restaurant in Kigali, Rwanda. In that time, we realized they had all of the ingredients for a tour company – the trucks, the driver-guides, and the tourists – but were short one necessary ingredient:
The tour company.
Leveraging what they had and my experience in marketing and content creation, we spent the summer touring throughout Kigali and Rwanda to develop half-day, full-day, and longer tours to be able to offer to the tourists staying at the hotels.
In the time since, the hotel has added a few additional properties and begun to partner with other larger tour companies in Rwanda and East Africa.
“In the midst of our launching a new hotel, and a new restaurant, both of which Alex supported through marketing materials and a social media strategy, he brought his video production skills and communications background to us as we launched our new enterprise, Heaven Tours. By shaping the itineraries, testing routes with guests and guides, and producing videos and marketing content to support this new wing of our business, Alex helped us establish ourselves as a go-to tour company within not just Kigali, but throughout Rwanda as well.”
JOSH RUXIN, CO-FOUNDER, THE RETREAT, HEAVEN RESTAURANT AND BOUTIQUE HOTEL