Launching Your Tourism Brand

passportcreative

Welcome to the last part of our Tourism Branding Series.

First of all - congratulations! You’ve made it through. You’ve got a brand new tourism brand! Or a radically refreshed one.

Either way, you’re ready to get out there and go.

Before you do, let’s take a brief look back at what you learned in this crash course on Tourism Branding.

You learned what a brand is, and how it works in tourism (and that tourists and travelers are as much a part of your brand as you are!).

You learned what sets you apart, and how to tell your tourism brand story (and why you have to ask why five times!).

You learned what your tourism brand's voice sounds like(and the do’s, don'ts, and risks of choosing a voice!).

You learned what your tourism brand's visuals looks like (and why colors mean more and less than we’re told they do!).

You learned how to show off your tourism brand using those visuals (and how they affect the Traveler’s Digital Journey!).

And you learned how to listen to what others say about your tourism brand (and what to say when they say mean things!).

Not bad for a week’s worth of learning, I’d say.

Now, you’ve got three things to do:

  1. Take a break! You’ve earned it after this intense series. 
  2. Get out there! Launching is the most exciting part. Remember, though, that branding is only half the challenge. Working with tourists, getting feedback, and growing will ensure you’ve got a reputation and brand that’ll last.
  3. Let me know what you thought! I’d love to know just how useful this Tourism Branding Series was for. What did you like? What didn’t you like? What would you like to learn more about? How much value did you get out of it? If you don’t mind taking 1-2 minutes to respond, I’d be grateful.

Thank you for taking the time to go through the Tourism Branding Series. I wish you all the best with your new project, and can’t wait to work with you again soon.

Happy launching!

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