Services
BRAND POSITIONING
How it works
Position your brand, attract your audience, and grow your purposeful businesses.
Get the foundational brand identity, positioning, and story to drive more profit to your business.
CONTACT PASSPORT CREATIVE TO GET STARTED
“In a search for a branding copywriter who can find the right words and tone for my photography website, I stumbled across Alex and instantly got drawn to his writing style. I was confident that he would have no trouble writing about my wedding photography (which proved right) based on his experience with media and storytelling. Being a storyteller myself, it was crucial that I work with someone who will dig deeper below the surface.
Martina
Timeless Photography
The best way to get that clarity is with a team that’s been there before.
Having a clear understanding of where your brand is – and where you can take it – is the foundation for any purposeful business.
Alex has been a great help to our startup growth. We immediately connected with the purpose of the project and when solving such an important challenge, his creativity, knowledge and professionalism have been a key piece to achieve our main objectives. We look forward to working with Alex during the entire project.
ALEJANDRO VIZCAINO MATALLANA
CO-FOUNDER, INDIEGROW
Hi, I’m Alex. And this is Passport Creative.
As a tourism marketer and former TV producer, I’ve spent my career seeing how the stories we tell have the potential to inspire real action.
Now I use these branding and storytelling strategies to position you for success.
The power of purpose comes from putting your audience first.
When they connect with what you’re doing and why you’re doing it, your brand grows.
We drive this connection through a branding workshop, client and customer interviews, and competitive analysis to help you connect with the right people.
Ultimately, this is what we’re here to do:
Help purposeful brands become more profitable
Ready to get to work?
Brand positioning, story and web copy inspired by your work and your client’s words to build your audience, brand, and business.
How it works
What You Get When We Collaborate
This is what's involved in our standard branding positioning workshop and development package.
Website Copy
5 pages of website copy (up to 500 words each) to connect with your audience and grow your brand
Brand Positioning Document
A custom brand positioning document to guide you going forward
Your Unique Voice
We always offer three revisions to guarantee you connect with your new copy
Brand Positioning Workshop
A 3-hour Brand Positioning Workshop to develop your brand and understand your purpose
Proofreading
Professional proofreading for a clean and polished final draft
SEO Content
SEO title tags and meta descriptions to boost your search engine rankings
Want to create your own package?
Whether you need more copy for your team’s LinkedIn profiles, a cold email campaign, or you want to discuss a monthly partnership, we’re here to help. Get in touch and we’ll figure out a package that fits your needs.
Our Process
How We'll Work Together
Typical timeline: 4-6 weeks
“Working with Alex and Passport Creative has been a god-send.
The caliber of his work cannot be overstated. His writing is stellar and has covered multiple genres including scripting, product descriptions, social media, sales materials, professional bios, SEO blogs, and much more. Alex and Passport Creative navigate these facets with the utmost professionalism (and more than just a little panache).
KEVIN KUCHAR, CHIEF CREATIVE OFFICER, FULL SAIL MEDIA
Make Appointment
WHEN YOU’RE READY TO
- Have a brand story that resonates with your customers
- Position your business to serve your ideal customers
- Lead with purpose so that you can enjoy the profit that comes along with it