How it works

Position your brand, attract your audience, and grow your purposeful businesses.

Get the foundational brand identity, positioning, and story to drive more profit to your business.


Do you..

Wish you had a stronger brand?

Creating a brand that resonates with your customers is the key to unlocking your success.

Now, what if you could…

The words on your website don’t capture the magic of your mission…
The sales of your business don’t reflect the strength of your story…
The audience you have doesn’t connect with your ambition…
Then your brand is not as strong as it needs to be.

Now, what if you could…

Convert website visitors into leads, clients, then lifelong fans of your brand

Connect with people who align with your mission, creating a network that benefits everyone

Earn the money you deserve with a message that connects with your purpose


“In a search for a branding copywriter who can find the right words and tone for my photography website, I stumbled across Alex and instantly got drawn to his writing style. I was confident that he would have no trouble writing about my wedding photography (which proved right) based on his experience with media and storytelling. Being a storyteller myself, it was crucial that I work with someone who will dig deeper below the surface.


Timeless Photography

The best way to get that clarity is with a team that’s been there before.

Having a clear understanding of where your brand is – and where you can take it – is the foundation for any purposeful business.


Alex has been a great help to our startup growth. We immediately connected with the purpose of the project and when solving such an important challenge, his creativity, knowledge and professionalism have been a key piece to achieve our main objectives. We look forward to working with Alex during the entire project.



Hi, I’m Alex. And this is Passport Creative.

As a tourism marketer and former TV producer, I’ve spent my career seeing how the stories we tell have the potential to inspire real action.

Now I use these branding and storytelling strategies to position you for success.

The power of purpose comes from putting your audience first.

When they connect with what you’re doing and why you’re doing it, your brand grows.

We drive this connection through a branding workshop, client and customer interviews, and competitive analysis to help you connect with the right people.

Ultimately, this is what we’re here to do:

Help purposeful brands become more profitable

Ready to get to work?

Brand positioning, story and web copy inspired by your work and your client’s words to build your audience, brand, and business.

How it works

What You Get When We Collaborate

This is what's involved in our standard branding positioning workshop and development package. 

Website Copy

Website Copy

5 pages of website copy (up to 500 words each) to connect with your audience and grow your brand

Brand Positioning Document

Brand Positioning Document

A custom brand positioning document to guide you going forward

Your Unique Voice

Your Unique Voice

We always offer three revisions to guarantee you connect with your new copy

Brand Positioning Workshop

Brand Positioning Workshop

A 3-hour Brand Positioning Workshop to develop your brand and understand your purpose



Professional proofreading for a clean and polished final draft

SEO Content

SEO Content

SEO title tags and meta descriptions to boost your search engine rankings

Want to create your own package?

Whether you need more copy for your team’s LinkedIn profiles, a cold email campaign, or you want to discuss a monthly partnership, we’re here to help. Get in touch and we’ll figure out a package that fits your needs.

Our Process

How We'll Work Together

Typical timeline: 4-6 weeks

Strategy & Interviews

This is the foundation for your brand. It includes our 3-hour Strategy Session as well as the client and customer interviews to understand and hone your brand’s position.


Drawing inspiration from our conversation, the interviews, and competitor research, we create a brand document and web copy that will help you connect to your ideal clients.

Fine Tuning & Laughing

You’ll receive a final version of your Brand Positioning, and the first draft of your web copy. We’ll revise together to ensure your copy fits your voice.

“Working with Alex and Passport Creative has been a god-send.

The caliber of his work cannot be overstated. His writing is stellar and has covered multiple genres including scripting, product descriptions, social media, sales materials, professional bios, SEO blogs, and much more. Alex and Passport Creative navigate these facets with the utmost professionalism (and more than just a little panache). 


Make Appointment


Then it's time to get started.

Send a message

Give us a call

+33 6 45 30 70 23