Voyoji

Insight

To capture the joys of running around the world, we need a visual identity that flies.

Idea

Voyoji is the leading resource for international running experiences, from run retreats to hut-to-hut trail adventures and more. Over the last month, we went from conception to design to launch on a fully-fledged brand.

To create the Voyoji brand, it was important to identify a target market and a visual style that would capture travel, long-distance running, and some of the world’s most scenic locales.

Impact

Below you’ll find the initial assets for the Voyoji launch, all developed in concert.

Voyoji Website Development

Designed to be a portal with many access points to finding runs – through run categories, length of stay, and geographical location – we opted for a visual-heavy design that still loads quickly.

Voyoji – Where Will You Run Next? Promo

To launch Voyoji, we created a promo video with an aspirational script and stock footage. In addition to capturing Voyoji’s vision, this video also anchors the home page and provides first-time visitors with an easy-to-watch introduction to the platform.