To capture the joys of running around the world, we need a visual identity that flies.
Voyoji is the leading resource for international running experiences, from run retreats to hut-to-hut trail adventures and more. Over the last month, we went from conception to design to launch on a fully-fledged brand.
To create the Voyoji brand, it was important to identify a target market and a visual style that would capture travel, long-distance running, and some of the world’s most scenic locales.
Below you’ll find the initial assets for the Voyoji launch, all developed in concert.
Voyoji Website Development
Designed to be a portal with many access points to finding runs – through run categories, length of stay, and geographical location – we opted for a visual-heavy design that still loads quickly.
Voyoji – Where Will You Run Next? Promo
To launch Voyoji, we created a promo video with an aspirational script and stock footage. In addition to capturing Voyoji’s vision, this video also anchors the home page and provides first-time visitors with an easy-to-watch introduction to the platform.