A tourism blogger may think they need to be publishing new content online every day. However, is that the most effective use of time to attract new visitors? Of course, having an attractive website with engaging pictures, exciting videos, informative, and well-written content has become a standard for travel bloggers and tourism bloggers worldwide.
Figuring out how much and often to post on that fancy website is a delicate balance.
Once a website has been set up with a registered domain, tourism operators and bloggers are ready to start sharing their content, promoting their services, offers, and accepting online bookings on their websites. One way of achieving enough traffic is by posting tourism content in blog posts.
However, some questions reign in the mind of every tourism blogger or operator. Questions like how much should I post on my website? How often should I post on my website? While publishing content online has become trendy, it is essential to know how much and how often one can print to achieve visibility and engagement on their website.
Whether you plan to start a tourism website or already have an existing one, you want to know what you are doing. For example, it took about 14 months to get significant traffic on my tourism website when I started blogging.
This post will look at the length, frequency, content, and other essentials you need to run a successful tourism website.
How long should a blog post be
The length of a blog post is dependent on the blogger or publisher of a website. However, the minimum word count for any blog post should be around 300 words. Any less may be labeled as ‘thin content.’
As a tourism agency, you do not want your content to be labeled as anything but informative. Many tourism websites publish blog posts anywhere between 500 to 1,500 words. A standard blog post should be about 1000-1500 words since content over 1,000 words performs better in ranking.
Consider how Google ranks your blog posts before determining how long your blog posts should be. You may come upon terms like Expertise, Authority, and Trustworthiness (E-A-T) and Search Engine Optimization (SEO), some of Google’s standards of ranking brands and their websites in its search engines.
What should a tourism website include
To gain traffic on your tourism website, show your visitors the types of experiences they should expect. Therefore, creating a website that does not increase your sales or improve your tourism business can be taxing, so you must know what to include on your tourism website.
There are so many different types of websites that fall under the umbrella of tourism. The kind of website you run will determine what type of content you publish. That is the general content a tourism website should include;
- Good quality photography
- Highlights of your region’s unique anchors
- A summary of your region’s attractions
- Information about fun activities
- Guides, maps, and transport information
- Travel Information (Airports, train stations, border points, etc.)
- Packing tips
- Food and accommodation (providing links to hotels and booking sites)
- Annual Calendar (Advising on the best times to visit)
- Other relevant tips like local language and traditions
- Guides to the area’s attractions, arts and culture, and people, including history, what to see, museums, theaters, and others
Should you post once a month or once a week
The answer to whether you should post once a month or once a week is that “it depends.” Not what you were hoping for, right? The decision about how often you should post on your website depends on numerous factors, including; your goals, schedule, target audience, time, funding, and your target audience.
The best way to find out the posting frequency that should work for you is by trying both weekly and monthly posting and choosing what works for you best.
Research shows that in 2014, bloggers posted between 2 and 6 posts per week. However, this has changed with bloggers posting/publishing once a week or month. There has also been one other change, the posts published are longer and more informative.
Do not be deceived; however, by the changes, it remains a fact that the more you publish, the more likely you are to get better results. To put it simply, the more you post, the more you will get out of your tourism website.
If you post once a month, it may take you longer to get traffic on your website than when you post once a week. So the verdict is that you should post once a week instead of once a month.
Benefits of posting once a week
After you launch a blog, the next thing on your radar is to build an audience. Like we pointed out above, the more you post, the more you will get out of your tourism website. Building an audience takes time and consistency, which means you might gain an audience faster posting every week than you will monthly.
Posting every week helps your website gain visibility amongst your target audience by improving your search engine rankings. Posting more gives your target audience more options and opportunities to learn about your service/region. Be careful to use the right keywords to attract your target audience. Otherwise, you may get plenty of traffic and no business. Nobody wants that.
Benefits of posting more than once a week
Publishing a blog post daily for search engine-related purposes is ideal since your content will likely be picked up faster. In addition, you will cover more topics posting more than once a week on your tourism website. That increases the number of keywords used.
It will increase the number of followers and visibility on your website. Sharing more insights on your website will increase your chances of visibility and active engagement. Followers value consistency and will be more active when your website is active.
When do sites start seeing the impact of regular posting
The first thing worth noting is that blogging is a long-term investment. Expecting to see instant results will only lead to disappointment. Starting seeing a significant impact of regular posting may take you about three to six months.
Sometimes it may take you anywhere between 12-18 months. The blogging business is quite competitive, so is the tourism industry, which means there is plenty of competition for better.
The reality is that even with regular posting, it will take some time to start seeing some real impact on your tourism blog.