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HomeTourism Branding
April 18, 2022
Tourism Branding

Let’s talk about mountain goats

Building your destination brand through a product.

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Last week, I let a client go. I said that was enou Last week, I let a client go. I said that was enough. I'd never had a problem with him paying on time, or the work being uninteresting. But the work I was doing with him kept me from the work I needed to be doing. I wonder if certain tourism destinations can relate. Certain tourists might be easier. Maybe they don't ask the tough questions about where your food comes from. Maybe they don't ask questions about how sustainable or responsible you are. But maybe they leave a mess. Maybe they aren't as respectful. Maybe they only book when you're offering 40% off on a Wednesday night. To get the type of tourists that could be better for you in the long-term, would you consider saying no to the short-term?#tourismtoday #tourismmarketing #tourismbusinessmanagement #tourismmanagement #tourismindustry #tourismmarketingsolutions
To be perfect. Launch with what you have. Send up To be perfect. Launch with what you have. Send up the free version. Share with a friend. Get feedback. Make changes. Ask another friend. Make those changes. Ask someone from another city or state or country. Make the changes you can, save the rest for later. This serves (at leasts) two purposes: 1 -> Make fans. Show your community you're serious about what you're doing, you're hearing them out, and you're improving - that effort will endear you to them. 2 -> Impress Google. In the simplest sense, Google appreciates established sites. All things being equal, an older site will likely have a better reputation. Even if your site wasn't absolutely perfect.#tourismwebsite #websitedevelopment #startupbusiness #tourismtoday #tourismbusinessdevelopment
Want to reach more tourists? Then it's time to tak Want to reach more tourists? Then it's time to take email seriously. It could be the difference between being booked out for months... and sitting around waiting for bookings. To help you with the basics, our 7-Part Email Series is available now.Sign up now to get started.
I lost my passport. I lost my keys. I lost the boo I lost my passport. I lost my keys. I lost the book I was reading and some fresh-cut mango and you know what? It's okay. It's certainly not the cheapest mistake I've made while traveling, but it was a reminder about what it's like to be a tourist. As someone who's spent a lot of time thinking about tourism in the abstract (working on national tourism policies, writing itineraries, designing proposals), it was a welcome relief to experience the sometimes-frustrating parts of tourism. It's not always smooth, it's not always sunsets on the beach. But those are moments as tourism and travel providers that we can also think about and learn from. In the most obvious way, do you have a way for tourists to inquire about lost items? The least obvious way: keep a note of the times travel has been a little challenging for you, and then see how that applies to your business. Can you change something to make it easier for the next tourist?#tourismsolutions #tourismbusinessmanagement #tourismmarketingsolutions #businessandtourism #travelandtourism
Blogs. They're so 1994. So do they still matter? A Blogs. They're so 1994. So do they still matter? And do they matter in tourism? Yes, and more than ever. Here are just three reasons we're still proud supporters of the ancient-seeming blog. 1 -> Your blog is your own. You don't have to worry about the social media profile going out of style or having it sold to some billionaire. 2 -> Attracts visitors who actually want to visit you. Blogs reward 'search intent', or the reason why people are searching. For destinations and tourism, this means visitors looking for more information about you. 3 -> Consistency is King. Posting and sharing valuable information regularly leads to wins. It's not about who spends the most on an ad campaign or who knows the most. It's about who can deliver consistently. That gives the small and medium businesses a fighting chance, and that's an idea that'll never go out of style.#tourismmarketing #tourismmarketingsolutions #tourismmanagement #blogpost #tourismbusiness #tourismbusinessmanagement
Unique. Different. Rare. One of a kind. It's tempt Unique. Different. Rare. One of a kind. It's tempting to use these adjectives as shortcuts to describe our tourism and travel business as something special. But it already is special - it's yours! So instead of settling for an easy word anyone can use, push yourself to come up with the why behind the unique. When you can show visitors (and not tell) why you're unique, you'll stand out effortlessly.#tourism #tourismbusiness #tourismtoday #tourismindustry #travelgram #tourismworld #traveltheworld
Why putting the destination first can make all the Why putting the destination first can make all the difference. #tourismstoriesandstrategies #tourism #tours
Asking why to help you define just how unique your Asking why to help you define just how unique your tourism brand is. #tourismstoriesandstrategies #tourism #tours
Five sensible ways to make your tour come alive. # Five sensible ways to make your tour come alive. #tourismstoriesandstrategies #tourism #tours
Getting from an almost-idea to action, faster. #to Getting from an almost-idea to action, faster. #tourismstoriesandstrategies #tourism #tours
Why a five-star hotel in Paris needs four restaura Why a five-star hotel in Paris needs four restaurants. #tourismstoriesandstrategies #tourism #tours
Use what you have today to create a better tomorro Use what you have today to create a better tomorrow. #tourismstoriesandstrategies #tourism #tours
Where tradition meets modern culture, we get innov Where tradition meets modern culture, we get innovation. #tourismstoriesandstrategies #tourism #tours
When we slow down the details come alive. #tourism When we slow down the details come alive. #tourismstoriesandstrategies #tourism #tours
Once you get a booking, you're in business. #passp Once you get a booking, you're in business. #passportcreative #tourismstoriesandstrategies #tourism #tours
Will you make the pursuit of perfection a part of Will you make the pursuit of perfection a part of your story? #tourismstoriesandstrategies #tourism #stories #strategies #travel #sushi
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Last week, I let a client go. I said that was enou Last week, I let a client go. I said that was enough. I'd never had a problem with him paying on time, or the work being uninteresting. But the work I was doing with him kept me from the work I needed to be doing. I wonder if certain tourism destinations can relate. Certain tourists might be easier. Maybe they don't ask the tough questions about where your food comes from. Maybe they don't ask questions about how sustainable or responsible you are. But maybe they leave a mess. Maybe they aren't as respectful. Maybe they only book when you're offering 40% off on a Wednesday night. To get the type of tourists that could be better for you in the long-term, would you consider saying no to the short-term?#tourismtoday #tourismmarketing #tourismbusinessmanagement #tourismmanagement #tourismindustry #tourismmarketingsolutions
To be perfect. Launch with what you have. Send up To be perfect. Launch with what you have. Send up the free version. Share with a friend. Get feedback. Make changes. Ask another friend. Make those changes. Ask someone from another city or state or country. Make the changes you can, save the rest for later. This serves (at leasts) two purposes: 1 -> Make fans. Show your community you're serious about what you're doing, you're hearing them out, and you're improving - that effort will endear you to them. 2 -> Impress Google. In the simplest sense, Google appreciates established sites. All things being equal, an older site will likely have a better reputation. Even if your site wasn't absolutely perfect.#tourismwebsite #websitedevelopment #startupbusiness #tourismtoday #tourismbusinessdevelopment
Want to reach more tourists? Then it's time to tak Want to reach more tourists? Then it's time to take email seriously. It could be the difference between being booked out for months... and sitting around waiting for bookings. To help you with the basics, our 7-Part Email Series is available now.Sign up now to get started.
I lost my passport. I lost my keys. I lost the boo I lost my passport. I lost my keys. I lost the book I was reading and some fresh-cut mango and you know what? It's okay. It's certainly not the cheapest mistake I've made while traveling, but it was a reminder about what it's like to be a tourist. As someone who's spent a lot of time thinking about tourism in the abstract (working on national tourism policies, writing itineraries, designing proposals), it was a welcome relief to experience the sometimes-frustrating parts of tourism. It's not always smooth, it's not always sunsets on the beach. But those are moments as tourism and travel providers that we can also think about and learn from. In the most obvious way, do you have a way for tourists to inquire about lost items? The least obvious way: keep a note of the times travel has been a little challenging for you, and then see how that applies to your business. Can you change something to make it easier for the next tourist?#tourismsolutions #tourismbusinessmanagement #tourismmarketingsolutions #businessandtourism #travelandtourism
Blogs. They're so 1994. So do they still matter? A Blogs. They're so 1994. So do they still matter? And do they matter in tourism? Yes, and more than ever. Here are just three reasons we're still proud supporters of the ancient-seeming blog. 1 -> Your blog is your own. You don't have to worry about the social media profile going out of style or having it sold to some billionaire. 2 -> Attracts visitors who actually want to visit you. Blogs reward 'search intent', or the reason why people are searching. For destinations and tourism, this means visitors looking for more information about you. 3 -> Consistency is King. Posting and sharing valuable information regularly leads to wins. It's not about who spends the most on an ad campaign or who knows the most. It's about who can deliver consistently. That gives the small and medium businesses a fighting chance, and that's an idea that'll never go out of style.#tourismmarketing #tourismmarketingsolutions #tourismmanagement #blogpost #tourismbusiness #tourismbusinessmanagement
Unique. Different. Rare. One of a kind. It's tempt Unique. Different. Rare. One of a kind. It's tempting to use these adjectives as shortcuts to describe our tourism and travel business as something special. But it already is special - it's yours! So instead of settling for an easy word anyone can use, push yourself to come up with the why behind the unique. When you can show visitors (and not tell) why you're unique, you'll stand out effortlessly.#tourism #tourismbusiness #tourismtoday #tourismindustry #travelgram #tourismworld #traveltheworld
Why putting the destination first can make all the Why putting the destination first can make all the difference. #tourismstoriesandstrategies #tourism #tours
Asking why to help you define just how unique your Asking why to help you define just how unique your tourism brand is. #tourismstoriesandstrategies #tourism #tours
Five sensible ways to make your tour come alive. # Five sensible ways to make your tour come alive. #tourismstoriesandstrategies #tourism #tours
Getting from an almost-idea to action, faster. #to Getting from an almost-idea to action, faster. #tourismstoriesandstrategies #tourism #tours
Why a five-star hotel in Paris needs four restaura Why a five-star hotel in Paris needs four restaurants. #tourismstoriesandstrategies #tourism #tours
Use what you have today to create a better tomorro Use what you have today to create a better tomorrow. #tourismstoriesandstrategies #tourism #tours
Where tradition meets modern culture, we get innov Where tradition meets modern culture, we get innovation. #tourismstoriesandstrategies #tourism #tours
When we slow down the details come alive. #tourism When we slow down the details come alive. #tourismstoriesandstrategies #tourism #tours
Once you get a booking, you're in business. #passp Once you get a booking, you're in business. #passportcreative #tourismstoriesandstrategies #tourism #tours
Will you make the pursuit of perfection a part of Will you make the pursuit of perfection a part of your story? #tourismstoriesandstrategies #tourism #stories #strategies #travel #sushi
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