ABOUT ME
Hi, I'm Alex
- I used to be a television producer who wanted nothing more than to spend every free second writing in some foreign location.
- I spent nights looking for places to travel, talking to tour guides, making my itineraries.
- Then I spent summers volunteering on wineries, working at hotels, and launching tour companies.
- Through it all, I wrote. And I learned. And I spoke with – and worked with – people from around the world.
- And I learned a simple truth.
- We’re more alike than we are different, but those differences can keep us apart.
- Language barriers, cultural divides, being lost in translation.
- However you describe it, these can keep amazing local businesses from reaching a much-needed international audience.
- And I wanted to do something about it.
- So I spent the next few months of my life trying to figure out how to transition from being a multi-award-winning television producer to an international copywriter, applying the skills that helped me flourish in Los Angeles to help coffee growers, start-up tour companies, and more thrive in their fields.
- Because their success would be my success.
- It’s been a minute, but I’m still at it. And as I get better, so do the people I work with.
- Along the way, I made mistakes. Some projects tanked. I took on more than I should have.
- But here I am now, working and helping others’ dreams come true.
I Wasn’t Sure If I’d Ever Be Able To Quit My Day Job And Become An International Copywriter.
- But we can’t stay cosy forever. It wasn’t easy to say goodbye to my apartment (and its lovely Wall o’ Whimsy) and the friends and coworkers from years in Los Angeles…
- But if we don’t follow what’s calling us… well, eventually we get hung upon.
- I knew myself too well to believe I would be okay without pushing forward.
- So I left the job I’d been at for years, I packed up my apartment, and I moved to France.
- People told me I was out of my mind. They told me I shouldn’t leave the comfort of a sure thing (especially during a pandemic). They said I wouldn’t find work. They said to think about my future.
- What was comforting and odd at the same time was being told I could always come back.
- As if they didn’t believe this would work.
Little Did They Know, I Had Been Quietly Working Every Morning At 4 am to Make This Come True, and I’d Keep Working To Make It Happen
- It’s true. Sometimes to make your dream come true, you have to put in the work.
- What all my coworkers didn’t know was that while I was working 55 hours a week as a television producer, I was working, studying, and living the idea of copywriting and helping international groups succeed.
- I took French classes at 4:15 am. I got home to do copywriting worrk. Then I did video calls with clients in Colombia, Rwanda, Kenya, and more, talking strategy, writing together, developing ideas.
- Creating.
- It’s not work when you’re collaborating with the right people. And that’s what I’ve found over the past few years. The right people.
“Dude. You’re Doing All This Work For Your Clients, But What Happens After? You Need To Start Sharing The Stuff You’re Learning From All These Projects.”
- Sometimes you need a friend to point out what you’ve known all along.
- I love working with people. I love projects. I love collaborators. With that, I want to share what I’m going through to help you and your project grow, too.
- While most travel websites just drown your feeds with beautiful images of sunsets or the food you have to try, reposting and retweeting and re-gramming, I wanted to do things a little bit differently.
- I like to…
- Read. A lot. And talk about what I’ve read
- Test out ideas.
- Talk about those tests.
- Write about the process.
- Then I share that experience. I know not everyone is in a place to pay for help right now. But it’s always the right time to invest. So that’s why I’ll be writing blogs, articles, and a daily e-mail with the real-time lessons I’m learning.
- And that’s just what you’ll always get on this site. Completely free.
- I’d like to publish at least one article a week that will help you to improve your tourism business, attract international attention, or just become a plain better business owner. Sure, we’ll be talking about international ideas, but with a local focus.
- And even have some fun while we do it.
- It’s not always easy to craft the life you want. I know. I’m in the middle of it. But it’s important to try.
- And I like to work with people who take their businesses seriously. So with this site, you’ll see the breadcrumbs from the path I’m on and from the people I’m on it with as we grow and work together.
- Onward!
What Should You Do Now?
If you haven’t already, sign up for my email list. Expect to receive an email a few times a week with stories from around the world, made applicable to your situation.
