The Passport
Creative approach

Choosing to work with Passport Creative means having an internationally experienced copywriter as a partner listening to your voice and finding the words to tell your story.

In the pursuit of the written word and learning languages,

it became clear to Alex that for as big as the world may seem, it’s the stories that we tell each other that make it smaller.

What’s important for travel and tourism organizations is choosing their words well so they can get the just-right kind of traveler to their destination. Better, more effective marketing means less waste. Less waste means more time and energy spent developing the destination – and making sure travel and tourism have the right kind of impact.

By drawing on an award-winning background in television production and writing in the United States – along with deep experience in copywriting, SEO, and in tourism – Alex captures the essence of your brand’s voice and combines it with the style and tone your ideal tourist is looking for.


In short, your brand is easier to find, speaks to tourists in the language and tone they know, and tells them the story that could only be yours – leading to more interest and more bookings from the right kind of traveler.


Alongside holding degrees in Spanish Lanaguge (from UCLA) and the Management of International Tourism (from the Sorbonne), Alex also works with Spanish and French-speaking tourism brands to translate and craft their copy for an English-speaking aduience.

Founder + Tourism Copywriter

Alex Before

During one of the all-too-common hiatuses in his television production journey, Alex spent time working with a hotel brand in Kigali, Rwanda. In working to develop their tour company and writing their marketing plans, Alex realized that it was the combination of storytelling in the service of travel that used all of his skills to the fullest.

Some of Alex’s favorite projects to date have included assisting in the writing of a national tourism policy for Sri Lanka, crafting the script for instructional animations used by the UNDP in Malaysia, writing the copy for a new guest house in Entebbe and tour agency in Kampala, and having a hand in branding the coffee bags for a Colombian startup.

Fueled by coffee and a passionate supporter of all things coffee (he did a research thesis on coffee tourism in Uganda, after all), Alex is proud to support coffee farmers through his Kiva page. Currently, he has contributed over $5,000 to loans supporting coffee farmers in countries throughout the world.


While Passport Creative is a company of one, it is flexible in its engagement with your own company or organization.

Should you be interested in launching a single product, new page of your website, or blog, we can accommodate that. If you need regular, consistent support on a long-term basis, we can arrange a collaboration to support your brand’s development.

Agro Tourism
Smashing Grapes


A Mombasa-based tour guide came to the Passport Creative for help crafting the landing page for their new guiding company, Humphrey Tours. The result? First-page rankings on Google and a #1 spot on TripAdvisor.