About Us

Who We Are

We help purposeful businesses become more profitable.

Passport Creative is a brand positioning studio based in Paris, France.

Inspired by my move here in 2020 to study international tourism (yes, no time like the pandemic to study how people move around the world!), Passport Creative is dedicated to helping not just travel brands and tourism destinations stand out in the world, but also the small-but-mighty businesses and entrepreneurs who want to have an international impact.

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Years Of Experience

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Words Written

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Satisfied Brands

A story well told connects the world

Alex Jeffries- Founder & CEO Passport Creative

Trusted By Great Companies

Why Passport Creative

Hi, I’m Alex. And this is Passport Creative.

From my first career as an award-winning television producer to my work now as a tourism specialist and brand copywriter, I’m driven by helping people use their purpose to find their audience. 

Whether that’s celebrity talk show hosts who get to use their platform to drive vital conversations or safari tour companies that can leverage their wildlife adventures to support local communities, our purpose is powerful.

When we use that purpose to drive profitability, we create brands and businesses that are sustainable – and that can continue delivering on their purpose for years to come.

International Experience

From live television production in Los Angeles to tourism development projects in Uganda and Sri Lanka, our team can help navigate countries and cultures to help you find your community.

Audiences Of Millions

From tour guides to talk shows, we’ve helped our brands connect to groups of two to two million.

Always Learning

Whether it’s romance languages, computer languages, or marketing trends, we prioritize education for our growth and for our clients’ benefit.


“In the midst of our launching a new hotel and a new restaurant, both of which Alex supported through marketing materials and a social media strategy, he brought his video production skills and communications background to us as we launched our new enterprise, Heaven Tours. By shaping the itineraries, testing routes with guests and guides, and producing videos and marketing content to support this new wing of our business, Alex helped us establish ourselves as a go-to tour company within not just Kigali, but throughout Rwanda as well.



Our Projects

Our Latest Travel & Tourism Work

From brand stories and positioning documents to website redos and marketing strategies, you’ll see below what the Passport Creative team has been up to.